The beauty industry has been transformed by social media and the rise of influencers who connect directly with audiences. One such influencer making her mark is Ydelays Rodriguez, the Director of Digital Marketing at Golden Dream Beauty.
With over 300,000 Instagram followers, Ydelays has established herself as a trusted voice in beauty. Her feeds feature sneak peeks into new product launches, application tips and tricks, and behind-the-scenes looks at Golden Dream’s operations.
In this inside look, we will shadow Ydelays during a typical day to gain insight into her role driving the digital strategy for a growing cosmetics empire. We’ll see how she balances her responsibilities at Golden Dream with her personal brand as an influencer.
The goal is to show aspiring content creators what it takes to thrive at the intersection of the beauty and digital spaces. Let’s dive in!
Morning Routine
The day starts early for Ydelays to make time for morning self-care. At 6 AM, her alarm plays soothing nature sounds to slowly ease her awake. After a quick trip to the bathroom, she heads right to her at-home studio.
Morning Priorities
Ydelays likes arriving at the office by 8 AM to tackle priorities before meetings ramp up. She starts by reviewing latest social media metrics and responds to any urgent messages from her team or influencers.
Keeping momentum going across Golden Dream’s Instagram, YouTube, Twitter and TikTok profiles is an endless effort. She then scans new comments and feedback from followers to help inform upcoming content strategy.
“The first hour of my day focuses on our social channels and communities. I want to stay on top of what our followers are loving, issues to address, and ideas for new content.” – Ydelays
After social media check-ins, Ydelays dives into email. She drafts newsletter campaigns, collaborates with influencers on upcoming sponsorships, and connects with brand partners on potential events.
Skincare as Self Love
Ydelays starts her skincare routine with Golden Dream’s Purify Facial Cleanser, massaging it in gentle circles to lift dirt and impurities without stripping natural moisture. After rinsing with cool water, she applies the Hydrate Rose Serum—her favorite for its brightening and hydrating superpowers.
“My skincare routine grounds me and sets my intention for the day. It’s my form of self love to take care of my skin.” – Ydelays
After serum, she uses the Illuminate Vitamin C Eye Cream to nourish the delicate eye area. To finish, Ydelays pats on Oil-Free Matte Moisturizer as the perfect makeup primer.
Makeup as Self Expression
For makeup, Ydelays keeps it simple but impactful. She starts by filling brows with Brow Beamer Pencil, creating a crisp arch shape. A few coats of Lash Lift Mascara opens up her eyes while It Girl Lip Cream in Fearless adds a pop of coral color.
“I like for my makeup to express my creative spirit—that’s why I love playing with different colors and textures from Golden Dream’s line.” – Ydelays
After setting everything with Smooth Sailing Finishing Powder, her application is complete. Checking the time, she hurries downstairs to grab a quick breakfast.
Fueling Up for Success
In the kitchen, Ydelays blends up a green smoothie with spinach, mango, chia seeds, and almond milk. She also snacks on overnight oats packed with berries and almond butter for sustained energy.
“I really believe beauty comes from within, and what we put in our bodies is so important. I like starting my day with lots of nutrients to feel my best all day long.” – Ydelays
After eating, she heads back upstairs for her wardrobe selection—one of her favorite morning tasks.
Workday at Golden Dream Beauty
Ydelays arrives at the Golden Dream headquarters in downtown Miami at 8:30 sharp. After grabbing an iced coffee from the kitchen, she settles into her office ready to tackle the long to-do list for the day.
Morning Meetings
Her day starts with back-to-back meetings about upcoming launches and partnership opportunities. First, she meets with the product development team about formulating vegan concealers in more shade ranges.
“I’m constantly sharing feedback from my followers about what products they want to see next from Golden Dream. Making sure we develop inclusive formulas is so important to me.” – Ydelays
After about an hour of discussions and brainstorming, they lock down the formulas and lineup for the concealers.
Next, Ydelays takes a call with the head of partnerships about an influencer collaboration set for the fall. They map out their top 10 influencers who align with Golden Dream’s brand image and have strong engagement. By noon, Ydelays heads to the studio space for a special project.
Beauty + Impact
While glamorous tutorials and swatches might dominate her Instagram feed, Ydelays also leverages her platform to spotlight causes important to her.
Recent campaigns have covered plastic-free packaging innovations, supporting Black-owned brands, and elevating ethical supply chain practices. She provides proof that beauty influence can drive real impact.
“I want to disrupt the perception that this industry is just about lipstick colors and mascara wands. We have an opportunity to change conversations around sustainability, ethics and inclusion.” – Ydelays
Ydelays also mentors up-and-coming creators from underrepresented backgrounds on growing engaging feeds and channels. She meets 1:1 to share lessons from her own journey building authentic community.
Content Creation
One of Ydelays’ big focuses is creating unique content highlighting Golden Dream products for her social channels. She changes into a trendy pastel outfit and tests out some new Eye Sparkle Pigments. After taking some selfies, it’s time to film a tutorial video for her YouTube channel.
“I absolutely love playing with our products and showing my followers different ways to wear our cosmetics. Tutorial-style videos perform really well and are more evergreen content.” – Ydelays
She walks through a glowing summer makeup look featuring three new Highlighter Balms. The filming takes a few hours including set up and editing, but the final video turns out stunning.
Email Marketing
For the last work task of the day, Ydelays drafts emails for Golden Dream’s subscriber list announcing the concealers launch. She lays out the launch date, product details, application tips, and exclusive subscriber discounts.
“Our email subscribers are some of our best brand advocates. I love rewarding them first access to new launches and special promotions.” – Ydelays
Reviewing her calendar, she’s happy to have checked off her biggest to-dos before the late summer slowdown coming up.
After-Hours Activities
By 5:30 PM, it’s time to wrap things up at the office. Ydelays changes into leggings and a tank top then heads out right away to make her workout class across town.
Keeping Fit
She starts with a tough HIIT class featuring cardio intervals and strength training. After 45 sweaty minutes, she feels tired but strong. Proper fitness helps combat the stress of her busy days.
“Staying physically healthy allows me to have the mental clarity and stamina for long days running between meetings and content creation.” – Ydelays
After class, she treats herself to a green smoothie from the gym’s juice bar before heading home. She enjoys sipping it during her evening commute, reviewing emails and messages that came in after leaving Golden Dream.
Winding Down
At 7 PM, Ydelays changes into cozy loungewear and prepares a light dinner. She enjoys making Power Bowls filled with quinoa, avocado, chickpeas, and tahini dressing. After eating, she drops into the living room sofa to catch up on the latest episode of her favorite show.
“My evenings are all about recharging. I don’t check work stuff after dinner to give myself time fully unwind.” – Ydelays
Before bed, she does 10 minutes of stretching as the final piece of her self-care routine. Checking her schedule for tomorrow, she sets out her outfit then drifts off dreaming about the next Golden Dream launch.
Personal Life
While Ydelays dedicates immense energy to her work, she still makes plenty of time for travel, family, and personal hobbies. Her life motto is “work hard, play hard” which lets her achieve balance between her different priorities.
Global Adventures
Ydelays makes sure to take big trips every year to explore different destinations. Last summer she spent two weeks island hopping in Greece with friends which gave her a recharge both physically and creatively.
“I always come back from trips with fresh inspiration. Experiencing new places and cultures opens my mind to new possibilities.” – Ydelays
Domestically, she travels often to visit her parents who live in her hometown of Orlando, Florida. She loves catching up over home-cooked meals and reliving childhood memories. Her parents remain her biggest cheerleaders supporting her unconventional career path.
Passion Projects
Outside of Golden Dream initiatives, Ydelays has several other passion projects she invests time. She guest lectures at local cosmetology schools about the ins and outs of the digital beauty industry which she hopes inspires up-and-coming artists.
She also dedicates several hours per week giving back to causes important to her. Recently, she volunteered with a non-profit providing makeup tutorials and bolstering confidence for individuals who have experienced trauma.
“I want to use my platform not just to promote my business, but also organizations and charities important to me on a personal level.” – Ydelays
Pursuing volunteer work and mentoring roles allows Ydelays to multiply her positive influence on others. It gives deeper meaning to her career beyond just driving sales and metrics.
Future Goals
As she looks down the road, Ydelays has huge visions for how she can continue advancing her brand andGolden Dream’s product line. She’s grateful for the successes achieved already but still feels she’s just getting started pursuing her biggest dreams.
Growing Her Influence
First, Ydelays aims to grow her overall social following to over one million in the next three years. She believes hitting that benchmark will earn her even more leverage to shape Golden Dream’s brand image and product innovation.
“I want to use my platform to drive real change – tackling issues like sustainability and inclusion. And more followers means I can drive impact at even greater scale.” – Ydelays
She plans to be more consistent across platforms, engage her audience daily, and partner with compatible mega-influencers. Refreshing her brand imaging will also help accelerate reaching that exciting goal.
Media Empire Vision
In the next ten years, Ydelays envisions Golden Dream transforming into a full-fledged media empire. She believes they have an opportunity to dominate the digital beauty space through premium quality products, entertaining social content, and hyper-relevant recommendations.
“We have ambition to become the next generation beauty conglomerate fueling all conversations and trends.” – Ydelays
Ydelays plans to evolve Golden Dream into a household name, expanding globally through both online channels and physical retail experiences. She knows achieving this level of ubiquity will require immense focus Sabotaging the status quo of legacy players. But with relentless drive, she knows her media empire vision can become reality.
Conclusion
After following Ydelays through just one day as Golden Dream’s digital trailblazer, we better understand her non-stop drive and multi-faceted responsibilities. We see how she balances setting the strategic brand vision with creating binge-worthy content showcasing products consumers love.
It’s clear that Ydelays’ commitment goes well beyond just promoting lipsticks and blushes. She cares deeply about representation, inclusion, female confidence, and pushing the boundaries of what a modern beauty brand can achieve.
For any young creators with aspirations of succeeding in the digital space, Ydelays proves that authenticity, consistency and bold ambition are the keys to breaking through. We can’t wait to see her continue to make her mark on the industry and drive Golden Dream to even greater heights.
